Omnichannel

10 steps to plan successful business automation initiatives

In a world marked with constant economic uncertainty and changes, many people scare away from automation simply by fear of the unknown, initial capital investment, and the worry of changing their organization’s culture.
Many also believe this could lead the way to turning every position into a robot or computer. The reality is that automation is here to make employees’ lives better and alleviate their workflow so they can utilize this time towards finding new ways to innovate, ultimately leading to business growth.
This means less time entering and looking for information, writing reports, and much more.
The mundane activities that every employee dread because it usually keeps them away from doing what really matters in their role.

The benefit of automation lies in the execution of a task at a much higher speed. In addition to its velocity, its performance does not fluctuate based on a human body’s temperament or glucose levels, that could lead any employee to experience oversight.
Miscalculations or errors, when passed from one person to another, or worst from one department to another, can become very challenging to control in a matrixed environment. They can even become deadly in manual laboured environments.
In large organizations with worldwide operations, it becomes difficult for executives to manage their business unit at a micro level; instead, many functional managers lead different groups. Each team working to the best of their ability, given their department’s constraints.
However, if miscommunication happens or mistakes are made, then carried over to other departments, the result seen often leads to: continue business as usual.
From a bigger picture, the reality is: employees work longer hours to make things work. They constantly put out fires derived from an accumulation of mistakes, often losing sight of the real problem.

What automation brings is peace of mind. Information is entered as accurately as possible and completed at a much faster rate. Data can communicate in real time and be updated in no time.
If needed, this information can automatically be added to a business intelligence platform, helping leaders make even better business decisions.
The accuracy and transparency of information ultimately serves everyone involved in the process.

A significant approach in preparing the workforce to this inevitable shift, particularly for the roles that will be most affected by automation, is to support their development by teaching complimentary skills that will go hand in hand with these new tools.
A great effort in communication and support will be important in that transition to achieve higher results.

Automation can be utilized at many different touch points of a business:
Buying, demand planning & supply chain management.
Inventory, manufacturing, logistics, sales recommendations, CRM, Marketing, Payment processing, management, scheduling, workflow tools and much more.

If automation is being considered in an organization, its implementation needs to be well thought out.

Here are 10 steps to plan and adopt successful automation initiatives:

  1. Conduct root-cause analysis underlying your top business issues (internal or external)
  2. Start with the most repetitive tasks. Look for functions that are the most susceptible to errors with the highest business impact.
  3. Research the best solution based on your business objectives, capacity and budget (SaaS, sensors, IoT, Ai, ML, etc)
  4. If you have a strong tech team, consider doing a Build vs. Buy analysis
  5. Strengthen the business process with accurate order and information. This step improves the quality of your data in order to avoid deploying from a broken workflow.
  6. Set up a program for the roles most impacted by automation with employee training and development.
  7. Launch company-wide or department-wide communication explaining the steps towards automation, its impact on daily activities and business growth.
  8. Initiate Integration and Implementation
  9. Conduct Quality Control, Tests & anticipate potential improvements
  10. Sustain the process and reap the rewards!

It is essential to keep in mind that these steps are iterative and need to be examined regularly to truly benefit from their by-product.

The challenge is in proving that automation tools, machine learning and AI can coexist with human capital. That such a coalition can deliver excellence in products or services, in order to better serve customers and reach ultimate business competitiveness.
In parallel, it is equally important to learn how to balance automation tools and ML/AI objectives with the critical human touch needed when delivering exceptional customer service and staying in tune with employees’ well-being.

Based on market observations, tech companies are hiring at speeding pace in a large array of roles. In that sense, there is no reason why all business categories cannot benefit from the same type of performance and growth whether they have a more traditional business approach or were built on a digital-first mindset.

In the next few years, we will witness how companies will embrace these new technologies in order to adapt to their ever-evolving markets.
There will also be an interesting learning curve when it comes to balancing technology driven initiatives and human capital.

At the end, success will reside at that perfectly calculated intersection between human and machine, while never forgetting the purpose each embody for the development of a better society. Ethics, transparency, productivity, better products and services should be the end goal; enabling a transformation that will naturally lead to profitability.

Omnichannel

What is your definition of Omnichannel experiences?

Many individual and professionals share different views about Omnichannel.
The word first appeared around 2010 and has gained much traction over the past few years in both business and marketing.

Expert marketers were the first at understanding its fundamental benefits by delivering a unified message with personalized communication that was representative of the brand to their different customers.

What’s next in omnichannel experiences?

There is no question that customers are increasingly expecting seamless experiences. They wish to feel unique, remembered and surprised by the companies they decide to invest their hard earned money into.

In more recent context, they also demand for cleaner and safer environments, with new ways to pay and receive their orders.

Nobody enjoys wasting 15 minutes of their day behind cash registers or ticketing lines, or search for help from a representative to not get the right advice, or even call customer care about a mischarge only to hear that they can’t do anything about it after a 30 minute wait on the phone.

In an increasingly fast paced lifestyle customers also understand that “Time is money”.

With this shift in customers’ lifestyles and expectations, companies are more and more aware that they need to rethink the way they operate, and a few understand that omnichannel is the way.

It carries an end result that is consistent and impactful by merging physical, online, mobile, social, and customer support efforts.

Investing in Omnichannel might mean short-term discomfort in culture change, standard operational processes and staff training but it reaps great rewards on the medium to long-term goals of any business.

Its success depends on the right customer-centric strategies with a focus on behavioral changes. By truly understanding your clients and keeping a continual dialogue, you will be guided towards the right touch points to change, so that they can keep coming back for more:

  • personalization
  • seamless checkouts
  • availability to expert advice
  • unified multichannel experience

are only some of the important preliminary omnichannel strategies to invest in that can lead to great revenue growth and customer retention.

Companies only need to decide at which level they are willing to implement it:

At the marketing level 
Achieve consistent Communication across multi marketing channels (social, email, sms, etc.)

At the commerce level
Centralize online, mobile and offline services to offer a homogeneous support and message to customers shopping in a multichannel way.

At the operational level
Integrate different internal tools and systems capable of unifying the traditionally siloed data into a single customer view.

At the business model level
Reimagine the way the company has been conducting its business and push boundaries by surprising clients with sensorial, entertaining  and state of the art personalization and services at every touch point of the shopping journey.

One thing is clear, from a business perspective omnichannel is still at its infancy and will keep evolving with time by adapting to customers behaviours and new market trends.